Business is so crucial in the modern commercial world, because it helps companies to gain competitive advantage in these areas by using big data technologies:
- Understand end-customers by analyzing their buying patterns and creating customer profiles. It helps to design more competitive products more precisely and faster
- Identify market trends by leveraging external market data to detect sales trends and target, and analyzing customer data and market conditions to identify new markets.
- Improved reporting by multi-dimensional data slicing and easy-to-read data visualization
- Get valuable insights for better decision making by accessing enormous amount of information with simple operation
- Access real-time information for fast decision making